Convenience Store Updates: 1/29/17
Seven Eleven is the largest retailer in Japan, which especially has the larger market share in the East Japan.
In the convenience store industry where the competition is becoming ever-increasingly intense in the last 10 years, this leading player has made great efforts to keep its position, especially in its sweets & desert lineup.
Mitarashi Dango / Seven Eleven
The item I'm introducing to you today is also one example of their efforts, which is named "Smoky & flavorful Mitarashi Dango".
Firstly, Mitarashi Dango is our traditional sweets, which consists of a couple of bite-size rice cake balls & soy sauce based syrupy sauce.
This is not everyday sweets for most Japanese, but we've eaten this from time to time, particularly when we join some festivals or visit a local shrine at the beginning of a new year.
The ones you see there are all skewered & that's the conventional form of this dish. However, Seven Eleven adopted more radical approach. They simply packed 5 pieces of dango rice cake & sauce without skewering them.
In fact, the biggest downside with typical dango is its inconvenience in eating, especially for women. As it could easily damage their make-up or leave a stain on their clothes, female workers have never been the target customers of this sweets at a convenience store or grocery store.
In order to change the situation, the brand made every piece a bit smaller & thinner, again with no skewer. Maybe this has also brought a operational benefit.
If you like traditional Mitarashi Dango (which has a more chewy texture), this is not for you. As rice cake is quite soft, this could be categorized as a different type of sweets.
But it doesn't necessarily mean this isn't worthy. Taste itself is absolutely good & as its package says, the sauce is certainly flavorful.
And more than anything else, considering its reasonable price of ¥125 (just $1!), this could be a great start for your Japanese sweets adventure in Tokyo!
Just get this at a Seven Eleven store with coffee & unpack at a park near your hotel!
Thanks for reading.
Posted by 3e-Tokyo